Specialty Is the Key to Success of Overseas Market

Even though that Korean Government has invested to medical tourism business, not many found a lucrative item to expand in medical tourism market. Yet, Sejong Hospital in Korea, one of the small and medium-sized hospitals, became a good role model that constantly sought for solution to attract international patients or extend its business abroad. In October, 2015, Jin-Sik Park, CEO & President of Sejong Hospital had a presentation about Sejong Hospital's various tactics to extend its business abroad. He said 'I never thought that Sejong Hospital has gained a perfect solution for medical tourism. This business is a totally different story from offering patients treatment and care. I suggest that 10 years of investment and patience must be expected to keep it up. Also, I believe that we learn by mistakes at an early stage'.